أزمات تهز أركان القوة الناعمة لبي بي سي

BBC Faces Crisis of Credibility Following Translation Scandal

The recent crisis faced by the British Broadcasting Corporation (BBC) was not just a passing professional error, but a real setback for one of Britain’s most prominent soft power tools, known for its widespread influence. The institution, which built its reputation on strict professionalism and neutrality, found itself this time facing new accusations of bias through manipulation and distortion in the translation of President Donald Trump’s speech, leading to internal repercussions including resignations, apologies, and structural reviews. This crisis comes at a time when the BBC is facing complex challenges from financial pressures, declining traditional revenue models, increased competition from digital platforms and new media outlets, making the shaking of its credibility more dangerous to its role and future as a global soft power.

Part of the credibility problem in BBC Arabic service, particularly in the Gulf region, is linked to years of reliance on Arab journalists with ideological backgrounds and personal biases that often contradict the editorial line of the institution they work for. While the BBC has recognized some of these issues and undergone internal reviews and restructuring, the impact of these biases remains present and even exacerbated with each new crisis.

Some, including media professionals, justify these biases with common phrases like “all media is biased” or “media objectivity is a myth.” While bias is a natural part of all media, it should not be used as an excuse, and major institutions should be held accountable for any deliberate manipulation or distortion of content.

Echoing such statements by elite specialists only legitimizes and normalizes them, giving cover to errors that contribute to their expansion and undermine the ethics of journalism. Media institutions are not measured by their lack of errors, but by their ability to acknowledge and correct them, and to have transparent mechanisms for accountability. This is the essence of media ethics, not just slogans, but discipline.

In conclusion, what BBC needs today is not just fleeting apologies or temporary emotional decisions, but a deep review that restores its historical position as a distinguished media outlet and a symbol of soft power with attractiveness and influence. This can only be achieved through sincere commitment to professional ethics, reclaiming lost credibility, and preserving it as the real capital of any media outlet that seeks to address the world and influence it with attractiveness, persuasion, and credibility.